{"id":257,"date":"2024-12-18T10:56:09","date_gmt":"2024-12-18T10:56:09","guid":{"rendered":"https:\/\/domranko.com\/blog\/?p=257"},"modified":"2024-12-18T10:56:09","modified_gmt":"2024-12-18T10:56:09","slug":"seo-marketing-techniques-from-horse-racing-brands","status":"publish","type":"post","link":"https:\/\/domranko.com\/blog\/seo-marketing-techniques-from-horse-racing-brands\/","title":{"rendered":"SEO Marketing Techniques From Horse Racing Brands"},"content":{"rendered":"

Horse racing is one of the oldest sports in the world that still manages to stay relevant in these competitive and digital times. How? Well, just because we are talking about a centuries-old sport, it doesn\u2019t mean that horse racing brands are not keeping up with all the tech innovations, including the ever-changing SEO.<\/span><\/p>\n

Search engine Optimization or appearing in the top results of a search engine, is a marketing technique that can attract many customers for little money. That\u2019s why it has been one of the most popular ways to gain organic traffic and promote a brand, even in the horse racing industry.<\/span><\/p>\n

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But SEO in the past year has been crazy! We are seeing some <\/span>big shifts in Google\u2019s algorithm<\/span><\/a>, some more explainable than others, and AI has definitely shaken up the scene.<\/span><\/p>\n

The question is, how are horse racing brands utilizing free organic traffic from search engines? Is it something we don\u2019t know that can be applied to other industries as well?<\/span><\/p>\n

Let\u2019s find out.<\/span><\/p>\n

1. Keyword Targeting<\/b><\/h2>\n

Let\u2019s start with the basics. In order to create a proper SEO strategy, you need to target some keywords. That\u2019s the essence of search engine optimization. After all, if your content is all over the place (meaning no targeted keywords) search engines wouldn\u2019t know which the best queries or audience are to show your website to.<\/span><\/p>\n

In other words, targeting keywords is like saying to search engines \u201cHello, I am an expert in this field and I can provide answers to these questions 1\u20262\u20263\u201d<\/span><\/p>\n

In the horse racing scene, brands are capitalizing on high-intent, niche keywords. Of course, this depends on the brand, but if you are just starting out, I\u2019d stay away from highly-competitive keywords like \u201chorse racing betting\u201d.\u00a0<\/span><\/p>\n

Instead, you can have a more niche approach, like \u201cBest horse racing betting websites in Texas\u201d which also covers people with the same interest, but you get a much better chance of appearing on the top of the search results.<\/span><\/p>\n

On the other hand, big brands are targeting big keywords like <\/span>\u201cKentucky Derby betting odds\u201d<\/span><\/i> or <\/span>\u201cCheltenham Festival results.\u201d<\/span><\/i><\/p>\n

Some of them are even introducing educational content, that won\u2019t promote their brand that much, but it will still get them a chance to acquire some organic traffic.\u00a0<\/span><\/p>\n

e.g., <\/span>\u201chow to bet on horse racing\u201d<\/span><\/i> or <\/span>\u201cbest online horse betting sites.\u201d<\/span><\/i><\/p>\n

2. Content that Races Ahead<\/b><\/h2>\n

Brands like <\/span>TwinSpires<\/b><\/a> leverage <\/span>news-style blog content<\/b> and <\/span>race analyses<\/b> to keep users engaged. This helps them stay relevant in Google\u2019s eyes and keeps bettors coming back for the latest insights.<\/span><\/p>\n

They focus on a mix of:<\/span><\/p>\n