Why SEO Can Make or Break Your Website 

Back in the day, businesses didn’t necessarily need a website, but times have changed. Today, no matter the industry or size of the business, a website is a must-have.

It’s a way to make your business appear more trusted, helps create buzz, informs customers, and can even serve as an e-commerce platform. This means business owners can’t afford to make mistakes in terms of website design, performance, and content.

One website technique that isn’t always used to its full advantage is SEO (search engine optimization) tools. Every industry relies on proper SEO – from online retailers to sites that offer no-wager casino bonus offers.

The goal of all websites is to get as much traffic as possible that converts into sales or transactions. We’re here to take a look at why SEO can make or break your website, and why it might be time to embrace the practice.

SEO Can Help Your Business Appear on the First Page of the Google Search Results

It’s common knowledge that businesses that appear on the first page of Google search results get a lot more traffic. It should also come as no surprise that the goal is to not only to appear on the first page, but as close to the top as possible. When people search online, they tend to click on the first couple of results and not dig any further. 

While the Google algorithm is always changing, one thing that can help in a big way is using SEO tools. The tools employed make it easier for Google to find your content and then deliver those results to the user.

Some of the criteria that Google ranks are quality, relevance, and meaning, all of which SEO tools can address. It can also help give your website more authority, ensuring that it looks like a trusted site.

Statistics show that the first result on the search page has a click-through rate of 36.4%. The second result suffers a huge drop, getting a 12.5% click-through rate. As for the third result, it only has a 9.5% click-through rate.

So imagine if your website is so low on the list that it appears on the second page of results? You’ll be lucky to get any click-throughs at all.

SEO Improves Your Brand’s Credibility

Building credibility should be a key element of your strategy. It’s not enough to simply open the doors to your business, you need to show customers you are an authority in the space. Why is your brand so much better than the competition?

What makes your products or services so much better? When a customer visits the website it should feel professional, informative, and credible.

The fact is that a business can’t succeed if it’s not trusted. Negative word of mouth can quickly harm a company, so you need to take control of the situation from the get-go. Well-thought-out SEO tools will build trust and therefore create the kind of credibility that is needed.

SEO Can Significantly Boost Brand Awareness

One of the things businesses can struggle with is brand awareness. This is especially true for small to medium-sized companies that don’t have the marketing power and reach of large multinational businesses.

Boosting brand awareness can result in increased sales, which is always the goal. Because SEO tools are designed to attract new audiences, it’s a great way to make the brand known. It all goes back to the search results. If the business is on the first page, more eyes will see it, and there will be more site traffic.

SEO Can Be Much More Cost-Effective Than Traditional Marketing Tools

The business landscape has changed dramatically in the past 50 years, but one thing that remains is the importance of marketing. Marketing is necessary no matter what industry the business is in.

The problem is that traditional marketing can be very expensive and may not even be the best approach. Because today’s consumers are so digitally dependent, it’s about meeting them where they are – and that’s online. 

It used to be that a business could advertise in newspapers and magazines and on TV and the radio, and that was all that was needed. While these still can still be beneficial today, they should be considered secondary tools because a digital marketing plan is much more important.

Digital marketing has the advantage of being more targeted, can reach larger audiences, and is much more cost-effective. So, think of SEO tools as part of a cost-effective marketing strategy.

SEO Efforts Are Easy to Track and Measure

And speaking of your marketing plan, you need to be able to track and measure it to ensure you’re taking the right steps.

SEO efforts are designed to be tracked. You can use all different metrics and inputs, pinpointing the exact information you need. These results can dictate your next moves and ensure you’re targeting the right audience in the right way.

What’s even more exciting is that these tracking tools are available in real time, allowing companies to be nimble and respond quickly when needed. This alone can save the company money.

Do Not Take Chances With Your Company’s Website

As you can see, SEO can be pivotal in whether or not a website works as intended. Without embracing these techniques, you run the risk of your website not appearing in the top Google rankings and, therefore, not providing visitors with the information they might need.

It’s simply not worth taking chances when it comes to your company’s website, which is why it is crucial to fully leverage SEO tools and techniques.