klinger.io

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IP Address 66.6.44.4

META INFORMATION

Title

Startup Lessons Learned

Description

Keywords

startup metrics,metrics,kpis,startups,analytics

Content Type

utf-8

No	Meta Name	Value
1	viewport	width=device-width, initial-scale=1

KEYWORDS AND KEYWORD DENSITY

No	Keyword	Website Count
1	Startups	6
2	Analytics	9

GENERAL HTML INFORMATION

Type	Status
HTML 5
Responsive Website

HTML SIZE INFORMATION

Text / Code Ratio 50.31 %

klinger.io has a website text/code ratio of 50.31 %. Search engine crawlers tend to not pick up pages with inadequate content.

IMPORTANT HTML TAGS AND COUNTS

Titles

H112
H229
H358
H42
H50
H60

No	Text
1	Andreasklinger #product #metrics #marketingstartup lessons learned
2	How ı think about code management
3	Quick tips for hiring remotely
4	Close your office. now. how to operate your startup under lock-down.
5	#fyi: how founders can avoid drive-by-management
6	Refactoring larger legacy codebases
7	A model that’s mental
8	Managing remote teams - a crash course
9	The simplest and most important dashboard for early stage startups.
10	Easy, but easy to f*ck up. 3 rules to setup analytics tools correctly.
11	A primer on startup metrics – which analytics tool to pick.
12	You should follow me on twitter. ı got a literature prize for my tweets. no kidding. proof with aboutpage ;)

No	Text
1	Code management 101
2	Reduce complexity
3	ıncrease confidence
4	A continuous process
5	Tl;dr
6	Let’s go&h****ip;
7	Let’s get started&h****ip;
8	Feel free to stop reading here
9	Different setups of remote teams
10	Process needs
11	Hybrid setups are hard to do
12	Default remote or default non-remote?
13	Why would a team want to work remotely?
14	ıteration vs. innovation
15	Loneliness
16	Optimize for iteration - optimize for single player
17	But&h****ip; these are not problems of remote teams
18	Aren’t you already working in some way?
19	The end
20	The segmentation of web analytics
21	First: please lower your expectations
22	Exploration vs accounting
23	External vs ınternal analytics
24	ın a nutsh****
25	Which tools
26	Specialised tools
27	The big problem with all tools
28	Work with your database for accounting
29	#about

No	Text
1	How do you reduce complexity?
2	Concepts with better boundaries
3	Remove code
4	A quick note on extractions
5	How to increase confidence?
6	How to ensure new code is better?
7	Single player mode
8	Technical migrations
9	Taking inventory
10	Create time
11	How to handle inbound:
12	Cultural differences
13	How to evaluate
14	Synchronize
15	Contract-to-hire
16	Hope this helps
17	First up: we are the lucky ones
18	As a team leader you have the following todo list
19	Understand the situation
20	Own the moment and communication
21	Working from home - help your team to optimize their daily routine.
22	Remote work - set your processes up to function remotely
23	Forced self-isolation and the feeling of loneliness
24	Being worried about family
25	Schools will get closed
26	Have succession plans
27	Nice-to-haves
28	Ok, we are done&h****ip; what next?
29	Thanks for reading
30	You got this.
31	There is a useful method for this
32	1) get the team on board
33	2) plan for “health by a thousand small improvements.”
34	3) don’t a***ume different = bad
35	4) create space
36	5) create non-blame culture
37	6) automate whatever you can automate
38	7) ıntroduce tests
39	8) acknowledge tech debt
40	Example: meetings
41	Digging deeper: managing remote engineering teams
42	Early stage startup metrics
43	The one “dashboard” i recommend almost all early stage startups is one they already have. let’s start using it.
44	Seriously? that has nothing to do with metrics, or?
45	Put one person in charge of keeping all customers on green. most likely that person is you.
46	Customer happiness ındex
47	Commercial break.
48	Rule #1: as few actions as possible
49	Rule #2: triggered by the same logic in code
50	Rule #3: same names in every tool
51	That’s it
52	Let’s roll&h****ip;
53	Exploration are those ad-hoc questions.
54	Accounting are the metrics we track over time.
55	About data integrity
56	Google analytics:
57	Kıssmetrics and mixpanel
58	So to answer the question – which tool would i recommend

No	Text
1	Rule #3.1 event names: be understandable
2	Rule #3.2 event names: be explicit

Text Styling

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STRONG

No	Text
1	how you manage your code
2	two tasks
3	Reducing complexity
4	Increasing confidence
5	continuous process.
6	solve complex problems
7	breaking them apart
8	easier
9	solve complicated problems
10	eureka
11	highly
12	Fewer parts
13	Fewer interconnections
14	fewer parts
15	fewer interactions
16	Example:
17	you should be able to write down the concepts in your app in simple English sentences
18	you should be able to point at the specific representations/abstractions
19	removing code
20	when tasked
21	you know how to solve it
22	Minimize the ways things
23	obvious
24	those ways work
25	Automate
26	explicit processes
27	new code you add is better than the old one
28	automate
29	process
30	The magic trick:
31	quantify your code quality expectations
32	which technical migrations
33	Create time
34	you started a migration
35	Sometimes global coherence is better than local perfection
36	original state
37	ideal end state
38	decision/plan
39	explicit
40	80% of a migration
41	rarely for the last 20%
42	death through thousand cuts
43	Introduce Fix-It Friday
44	know the migrations
45	know what’s important
46	creates peer pressure
47	authority
48	hope this helps
49	What issues do you face when you hire remotely?
50	Your Take-Home Challenge
51	Your pair-programming session
52	How much should the freelance rate be?
53	Close your office. Now. (2)
54	But
55	Right now:
56	In the next weeks:
57	The current situation we face is not about “remote work”.
58	forced isolation
59	forced work-from-home
60	global pandemic
61	not to become a fully functional remote team overnight
62	first goal
63	establish an emergency work-from-home setup
64	My Recommendation: (2)
65	My Recommendation
66	To minimize any initial shock: (2)
67	Once you feel comfortable:
68	Resources
69	How you can help:
70	How to help them
71	If you are reading this blogpost for the first time feel free to skip this part.
72	Create confidence and focus by going the extra mile
73	Organization
74	Management:
75	This is your moment to step up as a leader.
76	Suggestions by founders
77	might often be misunderstood as directions or decisions
78	we didn’t intend this
79	A team discusses something
80	founder
81	replies that they like option B
82	most likely contender
83	option A
84	thought through in detail, prepared and pitched
85	might have caused more harm than help
86	Drive-by management at its worst.
87	this was completely non-intentional
88	The key in avoiding this, is being explicit.
89	add a short line
90	might mean very different things in different cultures
91	specific code
92	explained in their team-internal wiki
93	#fyi:
94	#suggestion:
95	#recommendation:
96	#plea:
97	all the time
98	much less
99	entirely unused
100	#fyi: i found this article about how founders can avoid drive-by management.
101	“code that doesn’t get touched dies”
102	anxiety (2)
103	raw excitement
104	imposter syndrome
105	you are challenging yourself
106	slight panic
107	you care a lot about quality
108	to come up with something smart to say
109	best possible people
110	anger
111	is just hope and pa***ion
112	wanting to scream and run through any wall
113	sometimes overwhelmed
114	push yourself
115	not too weak
116	too crazy
117	normal
118	you are normal
119	see your fear
120	your attention being awake
121	see your worries
122	your love for detail
123	look back
124	what you already achieved.
125	look forward again
126	Written for us both to remember.
127	still had anxiety in situations
128	exciting
129	anxiety is just misled excitement
130	rethinking of my situation
131	thankful for my body trying to help me
132	excitement
133	your raw excitement
134	COVID-19 Update:
135	Remote teams need 5x the process.
136	At Product Hunt we thought a lot about this! Here a few answers that helped us:
137	Remote work is the logical evolution of digital work.
138	A personal relations***p to this customer will tell you his story.
139	put someone in the team in charge of making sure everyone stays on green.
140	product insights - simple ways to use my database information to create actionable insights.
141	If you have only 0 - 100 new signups don’t hide them neither
142	And as soon as someone moves to orange contact them via email or skype.
143	Churn is not happening when a user unsubscribes from your service or stops paying you.
144	Don’t treat them as numbers, if you don’t want to be treated the same way.
145	But to be honest, as fancy this is, i hardly ever need this.
146	less moving parts
147	Protip
148	My recommendation:
149	the event should be triggered at the place the data change happened.
150	Most of the questions i get are based on a few misunderstandings.
151	Disclaimer:
152	If you are hoping to add one tool and be ready to go
153	readjust your expectations
154	All tools are good for a few things, but tend to suck for most of the other
155	Any tool
156	not optimal for all of your usecases
157	not specific enough
158	most likely be broken or incorrect
159	contradicting every other tool
160	But that’s ok.
161	exploration / accounting.
162	external / internal
163	very often related to some intuition we have.
164	Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration.
165	KPIs in your excel sheets
166	includes reports here we tend to use several times a week
167	Cohort Retention Tables, Customer Happiness Reports, Traffic Referral Reports or Revenue Reports are typical examples for accounting reports.
168	it usually doesn’t matter too much if we have only little historic data
169	These insights usually lead to experiments (eg a/b tests).
170	it is very important to have historic data
171	data integrity is very important
172	This insights usually lead to strategic decisions. (eg switch sales focus)
173	The second axis i tend to look at is external and internal analytics.
174	External Analytics covers all public facing pages
175	Internal
176	reflect if your product provides value
177	Many product have a very clear distinction between external and internal
178	Sometimes it’s a bit blurry
179	GA is great for everything external
180	I am a huge Google Analytics geek
181	referral optimization
182	If you use GA for all external stuff you will be very happy.
183	GA doesn’t think in users and events
184	GA wasn’t made for product insights in first place
185	They think in “people” and “events”.
186	Mixpanel
187	product-internal exploration
188	product-internal
189	KISSMetrics
190	revenue tab
191	Most tools are integrated through push events.
192	Data Integrity
193	your integration will break
194	you will change how you track
195	Did you ever see different numbers in different tools?
196	Well that’s what i am speaking about.
197	In case of exploration this usually tends not to be a big problem.
198	In case of accounting this is a big problem.
199	Focus on product internal aspects
200	product-internal reports
201	tied to your product.
202	The more you need to zoom in - the better you work based on your own database.
203	performance problems
204	own server
205	Disclaimer
206	I advice you to segment your existing database data for reporting
207	If i can help you anyhow with your analytics setup - let me know

No	Text
1	complicated
2	complex
3	Why are those things sometimes great and sometimes horrible?
4	know how to decide
5	find what they need
6	implement a solution
7	old (3)
8	bad
9	previous
10	Example:
11	Why i wrote this post:
12	For those who don’t know me and just stumbled into this post by accident: I am @andreasklinger -among other things - I helped to build up Product Hunt as a fully distributed team. Btw&h****ip; yes, they are awesome, yes, they hire internationally, and yes, you should consider applying.
13	So here without further ado&h**ip; here&hip; we&h**ip; go.
14	Why does the distinction matter?
15	this is work
16	what
17	why
18	need (2)
19	TL;DR:
20	dummy mockup is dummy
21	“That’s the kind of advice gives someone who charges money for consulting? Make him draw complex graphs or bring the pitchforks.”
22	“But we need to track so many things”
23	Newsletter Submitted
24	Clicked Newsletter Submit Button
25	There are a few hard truth facts we need to accept:
26	When people speak of “product insights” they tend to mean that internal view of your product.

LINK ANALYSIS

Total Link Count: 132

Internal Link Count : 20

No	Text	Type
1	AndreasKlinger #product #metrics #marketingStartup Lessons Learned	text
2	☺ About	text
3	⇓ Work	text
4	♡ Follow	text
5	How I think about Code Management	text
6	a longer post	text
7	Quick tips for hiring remotely	text
8	Close your office. Now. How to operate your startup under lock-down.	text
9	#fyi: How founders can avoid drive-by-management	text
10	Refactoring larger legacy codebases	text
11	A model that’s mental	text
12	Managing Remote Teams - A Crash Course	text
13	here	text
14	The simplest and most important dashboard for early stage startups.	text
15	A primer on startup metrics. Which tools to pick	text
16	Easy, but easy to f*ck up. How and where to integrate Analytics goals	text
17	Easy, but easy to f*ck up. 3 Rules to Setup Analytics Tools correctly.	text
18	A Primer on Startup Metrics	text
19	A Primer on Startup Metrics – Which Analytics Tool to pick.	text
20	Newer Posts »	text

External Link Count : 112

No	Text	Type
1	Follow @andreasklinger	text
2	I am a product/eng-guy good in two things: Making people believe I am good in anything at all and making stuff worth a tweet.	text
3	▭ Slides	text
4	this crashcourse on complexity theory	text
5	Scott E. Page	text
6	Leave notes	text
7	Autoformatting	text
8	Code Complexity Analysis	text
9	cyclometic complexity scoring	text
10	Product Hunt	text
11	in this video	text
12	leaving notes	text
13	@andreasklinger	text
14	Example	text
15	Metaview	text
16	@andreasklinger	text
17	as bad as in Italy	text
18	experts overreact	text
19	just lucky	text
20	please send	text
21	internal processes	text
22	Benedikt Lehnert’s	text
23	omgwfh.com	text
24	zoom	text
25	slack	text
26	Notion	text
27	efficient meetings	text
28	“Remote Work Emergency Plan”	text
29	Darren Murph	text
30	all their learnings	text
31	“So You’ve Been Told to Work From Home. Now What?”	text
32	remote work tips	text
33	Marie	text
34	Hiten	text
35	there	text
36	is	text
37	a	text
38	lot	text
39	more	text
40	Buffer	text
41	AngelList	text
42	2020 State of Remote Work	text
43	Microschool	text
44	1pa***word	text
45	Rolf Veldman	text
46	Susanne Knoll	text
47	emergency budget	text
48	COVID-19 related foundations	text
49	WHO	text
50	Remote AID	text
51	here	text
52	send me your improvement suggestions	text
53	Dharmesh Shah	text
54	used by a few teams	text
55	Wade	text
56	#fyi: i found this article about how founders can avoid drive-by management.	text
57	twitter	text
58	HackerNews question	text
59	lint-staged	text
60	comments should explain “why” not “what”	text
61	twitter	text
62	sharing	text
63	@andreasklinger	text
64	Product Hunt	text
65	consider applying	text
66	Shall	text
67	we	text
68	talk	text
69	strategy goes top-down, execution bubbles bottom-up	text
70	danger.js	text
71	why not what	text
72	Let me know	text
73	https://www.slideshare.net/andreasklinger/engineering-management-for-early-stage-startups-97402850	text
74	tell me	text
75	Please share	text
76	subscribe here	text
77	@andreasklinger	text
78	Startup Metrics: A Love Story. The Slides Of My 7h Workshop	text
79	@andreasklinger	text
80	tweet this article	text
81	standard deviation	text
82	user stops using your product	text
83	Customer Happiness Index	text
84	Intercom	text
85	startup product blogs	text
86	November 26, 2013	text
87	Segment.io	text
88	http://t.co/S3QerEbEuu	text
89	February 19, 2014	text
90	reach out to me via twitter	text
91	tweet	text
92	share	text
93	Set up Goals	text
94	Use custom variables	text
95	Fix your bounce rate	text
96	weighted sorted	text
97	segments	text
98	Custora	text
99	Totanga	text
100	RJMetrics	text
101	Flurry	text
102	product a***umptions to quantified results	text
103	chart.io	text
104	Customer Happiness Index	text
105	twitter	text
106	Segment.io	text
107	twitter	text
108	follow me on twitter	text
109	Follow @andreasklinger	text
110	Andreas Klinger	text
111	hint hint.	text
112	reach out	text

Nofollow Link Count : 0

Title Link Count : 0

WEBSITE SERVER INFORMATION

Service Provider (ISP)
Automattic, Inc
Hosted IP Address
66.6.44.4
Hosted Country
United States
Host Region
New York , New York
Latitude and Longitude
40.738 : -73.9858

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